General Motors has named Jon Beebe to the newly created post of director of digital strategy and integration. He reports to Liz Boone, global director of digital and social engagements.
Beebe was previously digital marketing manager at Ford and Lincoln.
His appointment comes just more than a year since GM CMO Joel Ewanick transferred creative duties for the company’s Chevrolet account from Publicis to Goodby, Silverstein & Partners.
