Budco, a Highland Park, MI-based marketing firm, announced its acquisition of two divisions of Direct Group on February 1.
Direct Group’s Piscataway, NJ database management and marketing analytics group and its Robbinsville, NJ fulfillment center will move under Budco management. No staff changes are expected at the locations, according to a statement from the companies.
Matt Graham, Direct Group’s chief strategy officer, and Ken Palma, its VP of database marketing, will join Budco, but the companies did not specify their roles. Don McKenzie, president and CEO of Direct Group, will retain his current title and join Budco as vice chairman.
“Our expanded geographic footprint will allow us to better manage fulfillment and account management resources, as well as expand mailing and logistic options for our clients,” said Terry Niles, president of Budco, in a statement.
Budco and Direct Group representatives could not be reached for comment by publication.
