Content marketing is most effective when it’s unified across customer interaction points. In fact, best practices for content strategies are those that support multichannel marketing that includes email, social, and mobile. Join us to hear examples and techniques for implementing a content strategy throughout your marketing department that will serve as one cohesive plan across all channels.
You’ll learn how to:
- Devise a content marketing strategy that aligns with your multichannel marketing goals
- Build a plan for content creation that works across channels
- Create alignment across teams to develop and use content cohesively
