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Advertising
44 posts
The Impact of “Defect” Ads on Amazon
Amazon’s dominance in online retail has grown stronger in recent years. Advertising practices have come under scrutiny as…
Doritos Unveils AI-Powered ‘Crunch-Cancellation’
In a world where noise-canceling technology has become increasingly popular, Doritos, the renowned snack brand, has taken a…
Meta Transitions to Consent-Based Ads in the EU
With Facebook and Instagram’s parent company, Meta, switching to a consent-based ad model in Europe, the digital advertising…
Disney+ Enhances Ad-Supported Tier
Half of Disney+’s brand-new subscribers have chosen the ad-supported plan since the service’s launch in December of last…
The Rise of Amazon Ad Sales: A Game-Changer in Digital Advertising
In a world dominated by digital advertising, Amazon continues to make waves with its remarkable growth in ad…
Meta Platforms Reports Impressive Q3 Revenue Growth
Formerly known as Facebook, Meta Platforms has reported record earnings for the third quarter of 2023. The company’s…
Capri Sun’s “It’s Gonna Be Epic” Campaign
Capri Sun, the beloved single-serve beverage brand, has recently launched an exciting new campaign titled “It’s Gonna Be…
How Non-Premium Content Advertising Can Hurt Your Results
Advertisers in today’s digital landscape are always on the lookout for fresh approaches to pique the interest of…
SEO and Google: How Small Businesses Can Achieve Local Success
According to Statcounter, Google finished atop the worldwide desktop search engine market in August with nearly an 85%…
Are Consumers More Open to Ads?
The television viewing habits of the general public have changed dramatically in recent years. Traditional TV viewing habits…