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Content Marketing
374 posts
How Amazon’s TikTok Game Show Revolutionized Marketing for Prime Day
Amazon has always been a leader in the e-commerce industry, and for the annual Prime Day event this…
4 Reasons Sports Organizations Should Use Social Media
With the advent of the digital era, social media has revolutionized the fabric of our everyday lives. It’s…
How the GOP Could Disrupt the Ad Industry’s Social Media Practices
The landscape of the advertising industry has been greatly shaped by the rise of social media platforms. These…
The Rise of Ads on Threads: Hulu’s Partnership with Creator Adam Rose
Are you familiar with Threads, the latest messaging app taking the social media world by storm? Well, it…
Marketing Insights: Modelo’s Success in the Beer Market
In the ever-evolving landscape of the beer industry, one brand has been making waves and shaking up the…
Programmatic Ads and the Rising Brand Risks in the Age of Generative AI
In recent years, large language models powered by AI have been gaining popularity, generating vast amounts of text,…
The Impact of Content Moderation on Facebook Contractors in Kenya
Content moderation is an essential aspect of maintaining a safe and healthy online environment. However, the toll it…
Google Abruptly Cuts Ties with Controversial Company-Sponsored Drag Show Amidst Employee Backlash
In recent years, Google has become synonymous with embracing diversity and fostering an inclusive work environment. As part…
Bud Light’s “Easy to Summer” Marketing Campaign: A Refreshing Approach to Overcome Controversy
In the wake of the Dylan Mulvaney controversy, Bud Light, America’s top-selling beer, is launching its highly anticipated…
Optimizing Your Sales and Marketing Workflows for the Self Service Buyer
Self-service buyer journeys have been on the rise for years, but now they’ve become the norm for B2B…
