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Content Marketing
324 posts
Online video advertising gets local
At today’s AlwaysOn show, I met up with Mixpo Marketing VP Glenn Pingul, and discussed the potential of…
Video viewing wow
Wow — according to ComScore, online video viewing jumped 34% in November 2008 as compared to the same…
Flight of the viral marketers
Turns out the duo behind HBO’s Flight of the Conchords isn’t quite as clueless about marketing themselves as…
The 5 Steps of the Motivating Sequence
There have been numerous formulas for writing persuasive copy through the years. The most famous is probably AIDA,…
