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Content Marketing
376 posts
The Power of Content Marketing in Consumer Purchase
Content marketing has always been an excellent tool for advertisers to reach their target market—whether it’s through an…
Content Marketing Success Measures
This article on measuring the efficacy of content is the final installment on Direct Marketing News’s primer on…
The Content Syndicate
This article is a continuation of the content marketing article that posted on July 1. The challenges with…
There’s Nothing Prudent About Good Content Marketing
Countless deadlines ago, when I decided to make journalism a career, my factory worker mother, truly a WWII…
Content marketing in a United Way
For most people, The United Way is best known for its NFL affiliation. But rubbing elbows with football…
King Content
Tom Gerace is the CEO of Skyword, as well as GetYourBizSaavy’s Sexiest Male Entrepreneur of 2010. Marketers, he…
What’s in a (top-level domain) name?
The Interactive Advertising Bureau (IAB) is getting all Rihanna over ICANN‘s move to permit new top-level domains (e.g. http://www.dmnews.com/…
Marketers should target Hispanics, but how? Um…
Marketers need to target the Hispanic market, according to the presenters at the Interactive Advertising Bureau‘s May 5 “Clicko…
Apparently, everyone wants you to ‘Eat, Pray, Love’
Eat Pray Love is set to hit theaters this Friday, August 13. The movie, if you don’t know…
YouTube redesigns its site
YouTube has redesigned its home page in a move to return to its roots. The new YouTube has…
