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Customer Experience
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Are you ready for some football?
For me, there’s always been good reason to look forward to Super Bowl Sunday. But even if you’re…
L.L. Bean opens first Midwest store
L.L. Bean’s first Midwest store opened September 12, reports the Chicago Tribune in an article featuring an interview…
The Salvation Army uses charity’s name without permission
An article in Vermont newspaper Brattleboro Reformer reports that local residents have been receiving direct mail fundraising solicitations…
Child safety campaign
The U.S. Postal Service is ramping up its child safety public service campaign for the beginning of the…
Tighter retail inventories reflected in cargo volume
The volume of cargo coming into the major US ports can be measure of how retailers are faring…
BCPD fights crime with direct mail
The Baltimore County Police Department has launched a direct mail campaign intended to encourage Honda owners to lock…
Playboy utilizes mobile marketing
PlayboyU.com, a social networking site owned and operated by Playboy Enterprises, Inc., is using mobile marketing to reach…
Google shortens data retention period to 9 months
This week Google said it would cut its data retention period from 18 to 9 months. The new…
Historical significance of catalogs recognized
Here’s a story for all you catalog lovers. There’s a new exhibition of 145 mail-order catalogs dating from…
Web 2.0 and legal risks
I moderated a panel yesterday at the Promotion Marketing Association’s Digital Summit Summit, and ended up listening closely…