Customer Experience

“Opt-in is the future of how we as marketers will communicate with customers.” Those were the words of…

Companies usually depend on campaigns to create buzz, but in the case of Major League Baseball’s “There’s Only One October” campaign,…

The Mobile Marketing Association (MMA) has published a white paper on mobile search. The white paper contains an…

Presidential candidate and Senator John McCain has taken some blows lately–what with Paris Hilton calling him a “wrinkly…

The DMA has opened its online Career Center which could mean big things for both DM-ers on the…

Many people who are sports fans often grouse about the ever-skyrocketing cost of attending a live game, whatever…

The Associated Press is reporting that shares of J. Crew Group Inc. hit an all-time low on Wednesday,…

There’s a new education option this fall for those looking to gain expertise in multichannel marketing. This fall,…

‘Tis the season to leverage the amped up presidential election coverage. We are seeing increased examples of companies…

…but only if you act quickly. Today only, Southwest Airlines is offering discounted “Ding!” fares on flights out…