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Customer Experience
1431 posts
Traditional DM going digital
This week saw two announcements from traditional marketing companies offering online expertise as well. Lighthouse List formed a…
Avenue A | Razorfish’s 8th annual client summit in NYC
About 1,000 people crammed into a function room at the Sheraton New York and Towers today for Avenue…
I’m ready for those walls to come down
I was happily surprised to see the article in last Friday’s Wall Street Journal about MySpace announcement that…
The way to a customer’s heart…
…is probably through some combination of her stomach and her pocketbook. At least, that’s what it seems Dunkin’…
When the warm, fuzzy feeling goes away
Since I began working at DMNews, I always get a warm, fuzzy feeling when I respond to direct…
Thoughts on time-shifting
Reading today’s New York Times article about the “missing” 6 million viewers from prime time, I pondered my…
The YAWN population
I was struck today by some recent CNN coverage of a growing consumer segment dubbed YAWNS – young…
Let’s talk
Virgin Trains recently made a pretty big mistake, and I want to hear your opinions, DMers. The company…
Grassroots mail efforts redux
As serendipity would have it, the day after writing this post about the need for more industry…
The talent pool
I just finished working on an exciting feature that will run in next week’s edition of DMNews, called…