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ABC’s 2008 initiatives simplify reporting standards; magazines expand verified distribution
Demands for greater accountability and transparency remain essential in media business relationships. The Audit Bureau of Circulations (ABC)…
DMNews spends a few minutes with Peter Baron, president, AdmissionsQuest
Q: What led AdmissionsQuest to hire HubSpot to help optimize its Web site? A: We were taking a…
Luring customers with content
I recently received a US Postal Service direct mailer on variable data printing (VDP). It’s a nice piece.…
Avoid the five deadly lead-generation mistakes
In the past 20 years as a practicing direct marketer working in the insurance sales lead-generation arena for…
Technology to make rich media more SEO-friendly
As rich media files, such as online videos, podcasts and widgets, become more common online, the next challenge…
How to experience a 50% drop in CPA with the right keyword strategy
Perhaps the most crucial part of any pay-per-click campaign is the implementation of a sound keyword strategy. Think…
Yahoo and Microsoft battle for mobile market
Yahoo is continuing to release new products, even as Microsoft looms in the background. Yahoo has released Yahoo…
Using digital content, improving one-to-one outreach and technology’s effect on customer loyalty
DIGITAL How can I most effectively present my audio and video content online? “Presenting online content is actually…
Credible campaigns
Few industries rely as heavily on traditional direct marketing channels as financial services, especially for lead generation and…
Satisfied customers
When you run a national restaurant chain with 187 locations, keepingeach customer happy and loyal can be daunting.…
