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Can Microsoft and Yahoo learn to reinvent?
About 20 years ago, an Apple Macintosh landed in my parents’ home. Within a year or so, I…
Migrating toward E: Magazine outlook from BPA
At BPA, we believe the market will continue to witness the trend of media owners migrating toward “E”…
A formula for keyword success
When it comes to guaranteeing keyword success, bragging rights go to marketers who assess keyword value based on…
Risk of online shopping often a matter of perception
Online merchants are navigating between two worlds: what they hear from online privacy and payment card experts and buyers;…
Education cometh before a sale
The Internet provides an unprecedented opportunity to connect buyers with sellers, but it has also evolved into a…
Yahoo looks forward post-bid
Yahoo is making a push to turn its fortunes around, following both layoffs at the company and the…
Brochure’s cover might need to take some lessons from the product it sells
I found this brochure in the recycling bin — which is perhaps not entirely surprising, as how many…
DMNews spends a few minutes with Ernan Roman, president of Ernan Roman Direct Marketing
Q: What was PHI doing to promote its industrial products? A: Like many small companies, it was doing…
Are multiple touch points always best?
CONTENDER Kevin Hillstrom President, MineThatData Held positions at Nordstrom, Eddie Bauer, and Lands’ End Multichannel marketing can fail…
What marketers are doing wrong
If you’re a direct marketer, then you know about panel testing. However, there is something that you are…