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Are multiple touch points always best?
CONTENDER Kevin Hillstrom President, MineThatData Held positions at Nordstrom, Eddie Bauer, and Lands’ End Multichannel marketing can fail…
DRTV: The next generation
When Vertical Branding launched in Encino, CA in 2001, Nancy Duitch and her partner planned to market continuity-based…
What are best hiring practices for outsourcing?
As advances in technology and communication take place, businesses are growing more comfortable looking outside of their local…
Enhance e-commerce
Even with growing US economic uncertainty, online retail continues to gain popularity. With more online customers, more multichannel…
Get more from mobile marketing
Alex Muller Founder/CEO,Slifter Mobile phones represent the quickest growing channel in digital marketing. Globally, more than 3 billionconsumers…
Pfizer pulls Lipitor DRTV ads
Last week, Pfizer Inc. voluntarily pulled its direct response TV ads for its cholesterol-lowering drug Lipitor. The pharmaceutical…
Standardized analytics subject for debate
Given the faith that so many people are holding in the robustness and growth potential of Internet advertising,…
Google AdWords automatic matching meets wary audience
Reportedly set to launch in invite-only limited beta today, Google’s new automatic matching AdWords feature has been met…
Hearst tries to catch Buzz from Yahoo
In an effort to heighten brand awareness of its online and print magazine titles, Hearst Magazines Digital Media…
Integrating actionable insight into CRM implementations
Too many companies don’t use their CRM tools to gain a better understanding of customers or drive knowledge-based…