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Tips on selecting the best broker for you
Selecting a list broker or insert media broker can very challenging, especially for a first-time mailer. Frequently, lists…
E-mail keeps consumers engaged in a slow economy
As waves of jittery economic and financial reports wreak havoc on financial markets, CFOs are starting to put…
Questions and answers about sending reputation
A study by Return Path indicates that more than 80% of delivery problems are caused by reputation. But…
Can online marketing prevent a full-blown recession in 2008?
Today the big question is: Could a recession in 2008 cause a drop in online spending? I would…
Coremetrics launches Connect
Coremetrics, a provider of digital marketing optimization solutions, launched a new integrated technology platform today called Coremetrics Connect.…
The case for investing in R&D
There comes a time when a firm’s operations are stable enough that excess funds can be put to…
What’s the ideal combination of online and offline skills for interactive marketing executives?
E-mails, affiliate marketing, video ads and paid search have each built on the strengths of the Internet. Now…
Increasing conversion rates for b-to-b search marketing
Ask business-to-business marketers their top marketing challenges and you’ll hear “generating leads” and “improving lead quality.” One way…
Cooperative coupon tips, better e-mail response and improving SEO
INSERTS What are some tips for saving money on cooperative coupon mailings? Bill Matthews, VP of franchise development…
Timing just one welcome aspect of fun “Transform” mailer from Mobi
When I saw the words “Transform Your Business” scrawled across the top of a Mobi direct mail box,…