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What’s the best way to automate SEM?
CONTENDER Ian Epstein VP of sales search at Coremetrics Frequent expert speaker at industry events An algorithm-driven optimization…
Creative solutions from Partnership for a Drug-Free America, WFBC radio station and Kansas State University
The Partnership for a Drug-Free America Parents urged to talk to kids Situation: In July 2007, nonprofit organization…
Membership marketing
AARP is at the perfect age to relate to its 39 million members: After all, this year marks…
DMNews spends a few minutes with Lori Avery, marketing communications manager, Pentax
Q: Can you describe the campaign for Pentax’s Digital SLR camera? A: The idea was to let consumers…
Talking the talk about call centers
Carolyn Klossner Telemarketing operations supervisor, G2 Direct & Digital The call center is the voice of your brand,…
Take steps to mend telemarketing
As a second-generation direct marketer, (my father, Murray Roman is recognized as the founder of the telemarketing industry),…
Bedside branding
As harsh as it may seem in this era of concern about a lack of health insurance coverage…
Google launches new AdSense for video ads
Google launched a beta version of AdSense for video on February 21. According to the official Google blog,…
Credit card co.’s valuing customer retention over acquisition
Two pieces of research came out last week that attempted to quantify some of the impact the credit…
Search activity grew from December to January: ComScore
January saw a “significant jump” in search activity compared to December, according to ComScore, a third party data…