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Acquiring a customer can be difficult and costly. For many marketers, it may not be a profitable proposition…

The $20 billion market for online advertising grew by 25% in 2007 and is poised for continued growth…

It’s time for US marketers to take heed of what European marketers have already learned: Mobile e-mail marketing…

All marketers with an inbound call channel should employ some method to incorporate phone leads and sales into…

DMNews: Your title at Google is “search evangelist.” Can you explain what that means? Adam Lasnik: I focus…

If your company does business transactions via e-mail, you’ll need to be sure that business-critical messages are treated,…

What do you get when you bring 500 media executives to a low-lit Manhattan nightclub at 3:30 on…

WPP’s GroupM, a media investment management organization, has announced plans to consolidate and restructure its global search marketing…

With energy costs climbing and more states mandating energy-efficiency standards, utility companies have had to take on the…

Q: Where should one begin when speaking about b-to-b marketing? A: B-to-b marketing really represents a huge marketing…