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The greening of print outsourcing
With an increasing number of organizations focused on conservation and protecting the environment, those who currently outsource or…
Getting to know your delivery rate
As e-mail marketing professionals, we are bombarded with numbers — sent, bounced, opens, clicks, hard bounces, soft bounces,…
Utilities go green
With energy costs climbing and more states mandating energy-efficiency standards, utility companies have had to take on the…
New hires and career moves in the DM industry
Chris Henderson has joined BBDO Minneapolis as creative director of its newly formed Proximity Minneapolis unit. Henderson last…
What skills should I have and highlight in an interview when moving from a related field into direct marketing?
As you assess your skill set from past work experience, ask yourself: “What are the competencies that I’ve…
Are agencies or SaaS more ideal for SEM?
CONTENDER David Reeve Marketing and public relations manager, WebVisible Regular speaker on search tactics and technology Often, small…
A game plan to grow your e-mail list
Elie D. Ashery President and CEO, Gold Lasso Inc. A few weeks ago I had an Aflac agent…
DMNews spends a few minutes with Russell Glass of ZoomInfo
Q: ZoomInfo started using the Rubicon Project in 2007 to optimize display ads. What were you doing for…
EBay ramps up its search functionality
As part of a series of recently announced steps to improve the overall customer experience, eBay will be…
Emerson’s passing reminds us DM is multi-faceted
As the tributes pour in for Andi Emerson, the indomitable founder of the John Caples Awards who passed…
