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Citysearch, AOL team up for ad, content network
IAC’s Citysearch and AOL announced today that they had struck a deal to share Citysearch’s local content and…
Building b-to-b brands
When InformationWeek, a b-to-b magazine for IT professionals, launched a redesign in January 2009, the print book was…
Hoobly launches geographical search feature for its online classifieds
In order to give users more geographical flexibility when searching its free online classified listings, Hoobly has added a…
Make e-mail marketing more than a one-way street
E-mail has become the prevalent tool to reach customers anywhere, anytime. It now surpasses TV for most time…
The growth of ‘one-stop-shop’ list and data providers
In a time of growing marketing complexity and weakening economic health, marketers increasingly rely on their list and…
Local search service goes live on AIM network
Poynt, an instant messenger-based local search service developed by Multiplied Media, has gone live on the AOL Instant…
Using e-mail to drive ROI from seasonal campaigns
As soon as the Christmas holiday ended, advertisers replaced images of Santa Claus and snowflakes with Cupid and…
How marketers can prevent spam complaints
You don’t have to be a spammer to get reported for spamming. Even totally clean, double opt-in lists…
Can Microsoft and Yahoo integrate ad technologies and search properties?
With weekend rumors validated Monday morning of Yahoo’s rejection of Microsoft’s $44.6 billion acquisition, we’re still left wondering…
Yahoo rejects Microsoft’s $44.6B bid
Yahoo’s board of directors has rejected Microsoft’s unsolicited proposal, claiming that it undervalues Yahoo’s business. Microsoft sent an…
