Browsing Category
Article
9016 posts
ToolBox: Tips on Multichannel Retail, B-to-B and Web 2.0
MULTICHANNEL RETAIL How can online printable coupons drive retail CPG unit sales? “Coupon network reach is growing fast…
Leveraging Web 2.0 for marketing
While online marketers have mastered traditional Web marketing techniques such as e-mail, search engine keywords and display advertising,…
Google expects political search spend to increase
Google has seen an “explosion” in search and online political advertising since the Iowa Caucus, according to Peter…
How can small suburban agencies attract top talent from their larger urban counterparts?
The challenge of smaller suburban companies is to turn the perceived negatives of working off the main drag,…
NAILED IT: DMNews spends a few minutes with Patrick Howard, director of marketing for CheckFree
Q: What were the Con Edison Company’s goals in encouraging more of its customers to adopt electronic billing?…
PEOPLENEWS: New hires and career moves in the DM industry
Chris Petite has joined Barton Cotton, Columbia, MD, as strategy director. He last served as marketing manager for…
Loyalty must be a priority for airlines
There’s an interesting square dance going on in the airline world, with Delta Air Lines and Northwest getting…
The week in stats
____________________________________________________________ ____________________________________________________________ ____________________________________________________________
Collaborating across channels
Being a holistic practitioner is a state of mind. It’s a way of thinking, behaving and reacting. It…
SearchIgnite makes agreements with two Japanese agencies
SearchIgnite, a search- and auction-based media technology provider, has struck multiyear agreements with CyberAgent and Septeni, two Japanese…