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The buzz on buzz: Two experts spread the word on this fast-growing sector
Ed Keller CEO, Keller Fay Group Why is WOM marketing more measurable now? A growing number of marketers…
AT&T and Yahoo enter multiyear deal
AT&T and Yahoo have entered into a multiyear deal to share revenue from advertising on mobile phones and…
Tough times won’t slow digital DM
Recent financial news and the actions taken by our government to stimulate the economy have created many discussions…
A narrow view and widgets work for social networks
Last month, AmericaSkiing.com, a Web site for skiing and snowboarding enthusiasts, announced a new social networking site designed…
THE WORK: Creative campaigns from Praxis, Regent University and Miva Direct
Situation: Patient-recruitment firm Praxis wanted to continue a tradition it had begun several years ago of creating a…
Traditional ads are alive and well
Some marketing pundits have been predicting the death of advertising as we know it. The gist of their…
‘Yahoosoft’ to change digital ad landscape
The impact of Microsoft’s proposed $44.6 billion deal to buy Yahoo holds huge repercussions for the search and…
NAILED IT: DMNews spends a few minutes with Eric Myers, director of Internet marketing, Quest Software
Q: How did Quest Software promote its first virtual industry event in Unisfair? A: We began two months…
EXPERT ADVICE: What are companies looking for when hiring senior executives?
There are four main areas on which companies focus when hiring high-level executives. The first is drive. This…
ToolBox: Web copy tips, customer e-mail validation and using whitepapers for lead generation
Web copy tips, using whitepapers for lead generation and more E-MAIL MARKETING Many consumers use several e-mail addresses.…