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GLOVES OFF: Do PCI standards alone protect data?
CONTENDER Robert Russo: General manager, PCI Security Standards Council More than 25 years of industry experience Your best…
Engage readers with special events
Whether it’s a spectacular party or a unique program, events can serve as a subscriber-building boon for publications.…
Ready, set, launch
New technology products are released so often, both in the consumer and b-to-b spaces, that it’s easy for…
Spotlight: Jean-Philippe Maheu, chief digital officer, Ogilvy North America
Q: What have you seen in terms of digital evolution in marketing? A: I personally got exposed to…
Showcasing creative solutions
Manhattan Toy/Girl Scout partnership Web site sets up camp Situation: Manhattan Toy wanted to build excitement around a…
Google Q4 earnings
Google Inc. has released its fourth quarter and full 2007 year financial reports. Revenues were $4.83 billion for…
DMers can weather this economic landscape
As retailers hunker down and pray that consumers use their tax rebates for shopping sprees rather than socking…
CRM software curtails arbitration
DMNews readers are familiar with customer relationship management (CRM) software and the various reasons for its use in…
Turning the ship around
The marketing challenge Brian Murphy faced in 2006, when he joined the hospitality division of Aramark, a professional…
Creating a relevant e-mail experience from click to conversion
As e-mail marketers, you assume subscribers will only spend a few seconds reading your e-mails — at which…