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Measuring media effectiveness with a database marketing approach
The rise of interactive media, growth of direct media, and continued use of mass marketing are making it…
What lies ahead for inbox marketing in 2008?
With 2007 behind us, it’s time to dust off the crystal ball and see what 2008 has in…
It starts with reputation
Vendors are doing their best to get marketers to take seriously the issues of monitoring and maintaining online…
What will be the next online revolution?
CONTENDER Dan Shapiro, CEO and co-founder of Ontela Previously worked with RealNetworks and Microsoft I haven’t found what…
How can my company improve its diversity hiring efforts?
The short answer is that diversity candidates are everywhere. Why? Because forward-thinking organizations view diversity as encompassing any…
Working with widgets, walking the e-mail volume line and more
INTERNET MARKETING What’s with the buzz on widgets? George Popstefanov, senior account manager at Range Online Media, says…
iCrossing Survey: more Americans turn to the Internet for health information
When Americans want to learn more about health-related topics, they are more apt to look for information on…
The Reluctant Marketer
Every so often, I am on the receiving end of a marketing effort that makes me want to…
Eight direct response trends in ’08
What’s next for direct response? Here are eight trends to watch for in 2008. 1. Instant gratification: Consumers…
Referral programs still effective
With all the excitement surrounding various ways to stimulate word-of-mouth marketing, I want to revisit a basic technique:…