Browsing Category
Article
9026 posts
Audience attraction
Nonprofit cultural arts organizations such as symphonies and operas rely heavily on direct marketing for the ticket sales…
In Search of social media metrics
There are perhaps no stranger bedfellows than search marketing and social media. Search, on one hand, is perhaps…
Microsoft acquires Fast: What does it really mean?
Microsoft’s acquisition of Fast Search & Transfer last week for $1.2 billion is a development that will significantly…
Brands can benefit from affiliate marketing
Affiliate marketing programs are commonly used by large and small companies as a low-risk means of obtaining new…
How much does college education matter in making hiring decisions?
Good experience and the right skills for the job should trump even the most ivy-covered resume. When we…
What’s the best online ad pricing model?
CONTENDER: John Ardis, VP of corporate strategy, ValueClick Inc. Six years’ experience with online ad networks There’s no…
A solid year for marketing M&A
Despite rumblings about the economy in the second half of last year, the number of merger and acquisition-related…
Being ‘First in mind’
Because the Internet has changed buying behavior forever, companies must enhance sales and marketing processes to be first…
Measuring media effectiveness with a database marketing approach
The rise of interactive media, growth of direct media, and continued use of mass marketing are making it…
What lies ahead for inbox marketing in 2008?
With 2007 behind us, it’s time to dust off the crystal ball and see what 2008 has in…
