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NAILED IT: DMNews spends a few minutes with The Right Start’s Hope Neiman
Q: Can you describe your recent grandparents-focused campaign? A: Our brand new “Grandparents Mondays Club” launched about two…
Marketing in the Google era
The world of marketing has changed in the past decade, and many of the techniques that we as…
Segment for increased sales
As America’s inboxes become ever more populated, e-mail marketing professionals have been chattering about the importance of sending…
DMNews talks with Becky Chidester, president of Wunderman New York
Q: What’s the top priority for today’s direct marketer? A: Marketing dollars and marketing activities are even more…
How crucial are returns policies to CRM?
Contender Frank Rumbauskas Entrepreneur, author and speaker Owner of mortgage protection life insurance agency As a veteran marketer…
Vonage, Nortel make up
Vonage Holdings Inc. and Nortel Networks Corp. settled their patent litigation, allowing for cross-licensing of the telecom companies’…
McClatchy Interactive
McClatchy Interactive has partnered with local social search site Zvents to power its online entertainment and event platform.…
Fine paper and first-rate printing shows Mercedes’ investment in its mailer
In the category of the medium is the message, I received a DM piece from Mercedes that I…
Remember the brand strategy for those new cool gadgets
As we end the first week back to work after the new year, playing with our Wiis and…
