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Consider this scenario. It’s 12 months after the “go-live” of your new CRM system. The management team invested…

It’s common to think of Web design as a trade best suited for art-type folks. That notion is…

Q: Tell us how Moda Solutions promoted eBillme through social networking sites.   A: It was a way…

In the rapidly spinning world of multichannel marketing, both the marketers and the service providers are struggling to…

Have you ever done an autopsy on an e-mail? Taken a digital solicitation and spread it out on…

E-mail is one of the most powerful marketing tools you have. But marketers who focus solely on e-mail…

Of all types the e-mail messages delivered to consumers, transactional messages including welcome notifications and order confirmations have…

Although the industries they work with may be vastly different, marketers targeting business-to-business customers face similar challenges. With…

With more and more hand-held devices containing global positioning system (GPS) technology, marketers have been speculating on how…

Most marketers would agree that identifying and reaching new prospects tops their list of challenges when it comes…