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Is GPS technology the next marketing breakthrough?
With more and more hand-held devices containing global positioning system (GPS) technology, marketers have been speculating on how…
Hitting the moving target
Most marketers would agree that identifying and reaching new prospects tops their list of challenges when it comes…
How to reduce direct channel cannibalization when opening retail stores
In a world where two channels — direct sales and retail locations — need to coexist, how do…
Inserts “play well” with other media
If you’re looking for an affordable investment that easily connects to other channels, inserts are a great choice.…
The lap of luxury
Pricey casinos, Manhattan penthouses, dazzling diamonds — all are hallmarks of luxury, and all are featured in magazines…
Breaking free of the SEM failure cycle
Search engines put an extraordinarily powerful set of targeting technologies in the hands of marketers, but the mere…
Midwestern newsletter gets warm reception in Southern California
I don’t know how this newsletter found its way to me, but I’m glad it did. The title…
Don’t be lazy, start segmenting
The one-size-fits-all mentality simply doesn’t work anymore, especially when it comes to selling online. Just when you think…
Getting to the guts of great e-mail
Have you ever done an autopsy on an e-mail? Taken a digital solicitation and spread it out on…
Web advertising revenue reaches $1.1B, record high
Internet advertising revenues exceeded $5.2 billion for the third quarter of 2007, representing a 25.3% increase and $1.1…
