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Consider this scenario. It’s 12 months after the “go-live” of your new CRM system. The management team invested…

It’s common to think of Web design as a trade best suited for art-type folks. That notion is…

In the rapidly spinning world of multichannel marketing, both the marketers and the service providers are struggling to…

Q: Tell us how Moda Solutions promoted eBillme through social networking sites.   A: It was a way…

Have you ever done an autopsy on an e-mail? Taken a digital solicitation and spread it out on…

E-mail is one of the most powerful marketing tools you have. But marketers who focus solely on e-mail…

Of all types the e-mail messages delivered to consumers, transactional messages including welcome notifications and order confirmations have…

Although the industries they work with may be vastly different, marketers targeting business-to-business customers face similar challenges. With…

With more and more hand-held devices containing global positioning system (GPS) technology, marketers have been speculating on how…

In a world where two channels — direct sales and retail locations — need to coexist, how do…