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Most marketers would agree that identifying and reaching new prospects tops their list of challenges when it comes…

If you’re looking for an affordable investment that easily connects to other channels, inserts are a great choice.…

Pricey casinos, Manhattan penthouses, dazzling diamonds — all are hallmarks of luxury, and all are featured in magazines…

Search engines put an extraordinarily powerful set of targeting technologies in the hands of marketers, but the mere…

I don’t know how this newsletter found its way to me, but I’m glad it did. The title…

Have you ever done an autopsy on an e-mail? Taken a digital solicitation and spread it out on…

The one-size-fits-all mentality simply doesn’t work anymore, especially when it comes to selling online. Just when you think…

A new online venture combining interactive 3-D technology with e-commerce is a sort of Second Life for shopaholics.…

Industry needs to accommodate consumer interestAs we come to the end of 2007, mailers are still digesting the…

Internet advertising revenues exceeded $5.2 billion for the third quarter of 2007, representing a 25.3% increase and $1.1…