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Industry needs to accommodate consumer interest
Industry needs to accommodate consumer interestAs we come to the end of 2007, mailers are still digesting the…
Web advertising revenue reaches $1.1B, record high
Internet advertising revenues exceeded $5.2 billion for the third quarter of 2007, representing a 25.3% increase and $1.1…
Technology offers potential for growth
It’s no secret technology is having a sweeping effect on DRTV. We are seeing large growth of new…
DoubleClick, Google get OK from FTC
After an eight-month investigation, the Federal Trade Commission voted four to one not to block Google’s proposed $3.1…
The DMNews Essential Guide to Lists, Database Marketing and Data Services is available online
The 2007 DMNews Essential Guide to Lists, Database Marketing and Data Services is available as a PDF. Click…
The power of predictive modeling
When you want to increase campaign response rates and generate more revenues per customer, solutions may be as…
Conversions — The only real way to measure success for acquisition e-mail
Have you or anyone you know ever been pursued by an intriguing e-mail offer from a source you…
Why and how to switch e-mail service providers
This sponsored content is brought to you by and DMNews.com In a perfect world, your e-mail service provider…
Necessity is the mother of online invention
Marketing, I have found, can mean many things to many people. For the product marketer, it implies an…
Now that we have Panama, let’s talk about best practices
With its release of Panama, Yahoo brings us a step closer to a more consistent, competitive and innovative…
