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Technology offers potential for growth
It’s no secret technology is having a sweeping effect on DRTV. We are seeing large growth of new…
DoubleClick, Google get OK from FTC
After an eight-month investigation, the Federal Trade Commission voted four to one not to block Google’s proposed $3.1…
The DMNews Essential Guide to Lists, Database Marketing and Data Services is available online
The 2007 DMNews Essential Guide to Lists, Database Marketing and Data Services is available as a PDF. Click…
The power of predictive modeling
When you want to increase campaign response rates and generate more revenues per customer, solutions may be as…
Conversions — The only real way to measure success for acquisition e-mail
Have you or anyone you know ever been pursued by an intriguing e-mail offer from a source you…
Why and how to switch e-mail service providers
This sponsored content is brought to you by and DMNews.com In a perfect world, your e-mail service provider…
Necessity is the mother of online invention
Marketing, I have found, can mean many things to many people. For the product marketer, it implies an…
Now that we have Panama, let’s talk about best practices
With its release of Panama, Yahoo brings us a step closer to a more consistent, competitive and innovative…
Single dashboard approach may simplify but not enhance
The big talk on Madison Avenue last week was about Dell, which announced that it will consolidate its…
The value of buyer vs. subscriber lists
CONTENDER Patrick Patten, VP of list brokerage, Statlistics More than 20 years of experience in list brokerage and…