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Frederick’s of Hollywood
Corset designs go viral Situation: This summer, Frederick’s of Hollywood was looking for a way to boost brand…
DMNews chats with Will Spivey, managing partner, Trone Inc.
Q: How does Trone operate its brand, public relations and direct marketing services under one roof? A: We…
Repair local search with relevance
Local search is hopelessly broken. Its operating premise — that the proximity of the local business to the…
Next-gen phones will alter mobile
E-mail marketers tend to think of mobile marketing in the familiar Internet terms: Short message service — more…
NAILED IT: DMNews spends a few minutes with Scott Madlener, EVP of interactive marketing, Performance
Q: Can you talk about PCG’s fundraising efforts for Northwestern University’s athletic department? A: We publish two ISAT,…
Responsibility for data security argued
Identity theft affects as many as 9 million Americans every year, according to the Federal Trade Commission. However,…
Dylan & Cole Sprouse
Online scavenger hunt is viral Approach: DualStar Entertainment Group partnered with StyleFeeder for two weeks in August…
Optimum Lightpath Pigeon theme flies high
Situation: Optimum Lightpath, a subsidiary of New York-based Cablevision, provides data, Internet and phone service using Metro Ethernet,…
Sensitive data creates a challenge for marketers
Teva Neuroscience had a problem. In 2006, the pharmaceutical company was preparing to launch Azilect, a new Parkinson’s…
Private View
Nothing cuts through the clutter like a pigeon. I’m sure this well-executed mailing got noticed, but I would…