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Sensitive data creates a challenge for marketers
Teva Neuroscience had a problem. In 2006, the pharmaceutical company was preparing to launch Azilect, a new Parkinson’s…
Private View
Nothing cuts through the clutter like a pigeon. I’m sure this well-executed mailing got noticed, but I would…
Sensitive data creates a challenge for marketers
Teva Neuroscience had a problem. In 2006, the pharmaceutical company was preparing to launch Azilect, a new Parkinson’s…
Tap the news for large SEM returns
Current Events offer planty of opportunities for relevant and cost effective search traffic. Our panel of experts discusses…
The new policy push
Over the past decade, local insurance agents for home/auto policies and employee health plans have been challenged by…
What is the biggest mobile roadblock?
CONTENDER Michele Deziel, SVP of Marketing, Modiv Media Inc. More than 20 years in marketing and selling software…
The ‘silent revolution’ in CPG
There is a silent revolution going on in the CPG market, with marketers who once relied on mass…
Picking a CRM solution
CRM’s status as the hottest sector in the enterprise applications market has spurred many startup companies. Its high…
A useful testing ground
When it first aired in November 1986, QVC was already a latecomer to the home-shopping trend. Five shopping…
Industry needs to communicate impact of direct mail
A big frustration for direct marketers is the stark contradiction in consumers’ attitudes toward the medium. Many denigrate…
