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Industry needs to communicate impact of direct mail
A big frustration for direct marketers is the stark contradiction in consumers’ attitudes toward the medium. Many denigrate…
Nailed It
DMNews spends a few minutes with Matt Gilhooley, director of online operations at Yari Film Group Q:…
Are digital books following the lead of digital music?
With its release of its Kindle device earlier this month, Amazon took a step towards the digitization of…
Wenner Pet Owners
New Lists Worldata This file contains subscribers to Rolling Stone, Men’s Journal or US Weekly who are owners…
Spotlight
DMNews chats with Greg Zorthian, global circulation director, Financial Times Q: How successful is the Financial Times…
Tom Hull, partner at executive search firm Mangieri/Hull Solutions
What are the relative benefits of job-hunting on your own compared to using a recruiter? …
Tips on tapping into leisure habits
Jay Schwedelson Corporate VP, Worldata If you want to promote a lifestyle-oriented event in a particular city or…
Tracking offline conversions, online holiday campaign tips and more
DATABASE How do I create effective dashboards to communicate with my colleagues? Elissa Fink, VP marketing at Tableau…
Builder Homesite
Video builds response Approach: Builder Homesite, a consortium of 38 of the nation’s largest homebuilders, launched an e-newsletter…
Private View
The calendar visual on the Papa John’s promotion is confusing. The numbers 4, 8 and 13 distract the…