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The new policy push
Over the past decade, local insurance agents for home/auto policies and employee health plans have been challenged by…
Virgin Megastore
New standalone Web site launches Approach: Virgin Megastore tapped Baker & Taylor to design a new VirginMega.com Web…
Ron Wiener, CEO, Earth Class Mail Corp.
Ron Wiener, CEO, Earth Class Mail Corp. Q: What is your company’s role in the postal world?…
The ‘silent revolution’ in CPG
There is a silent revolution going on in the CPG market, with marketers who once relied on mass…
Picking a CRM solution
CRM’s status as the hottest sector in the enterprise applications market has spurred many startup companies. Its high…
What is the biggest mobile roadblock?
CONTENDER Michele Deziel, SVP of Marketing, Modiv Media Inc. More than 20 years in marketing and selling software…
A useful testing ground
When it first aired in November 1986, QVC was already a latecomer to the home-shopping trend. Five shopping…
DMNews seeks experts for next Essential Guide
DMNews is seeking submissions for its upcoming 2008 Essential Guide to Lists, Database Marketing and Data Services, which…
Industry needs to communicate impact of direct mail
A big frustration for direct marketers is the stark contradiction in consumers’ attitudes toward the medium. Many denigrate…
Nailed It
DMNews spends a few minutes with Matt Gilhooley, director of online operations at Yari Film Group Q:…