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Private View
The calendar visual on the Papa John’s promotion is confusing. The numbers 4, 8 and 13 distract the…
Papa John’s Lucky seven is promotional big winner
Situation: Papa John’s doesn’t have a problem selling pizza on days like Super Bowl Sunday or Halloween, when…
Marriage of marketing and tech
Are your marketing teams sitting together? Are they located on the same floor as the technologists? Are the…
E-mail plays key role in Web site’s CRM success
Retaining readers is a key factor in achieving long-term success for any newspaper’s Web site. And, for Boston.com,…
CPG brands get creative
From pudding to potato chips, the world of consumer packaged goods is getting more and more crowded. As…
Christmas begins in July for search engine marketers
When other marketers head to the beach in July, search engine marketers begin planning for the fourth quarter…
What’s better: paid or organic search?
Chrysi PhilalithesVP of global marketing and communications, MIVA Founding member of Espotting It would be shortsighted to suggest…
B-to-b marketers must adapt
In a world where prospects know more about what they’re buying than most sellers do, b-to-b marketers need…
‘Real-time Segmentation’ maximizes returns on marketing dollars
Consumer-facing companies invest millions to get consumers to call them, but a lot of this money is…
