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ChoicePoint releases Strattem Streamline
ChoicePoint Precision Marketing LLC has released Strattem Streamline — a new CRM/database tool. Strattem Streamline, designed…
EXPERT ADVICE: How can I attract the best marketing talent for my agency?
You need to focus on attracting the best talent in the same manner that you would for a…
Atkins – Coupon helps build database
Approach: Diet bar and shake maker Atkins wanted to build its prospect and client e-mail opt-in database for…
Hard Rock Hotel & Casino – Pool party goes digital
Approach: The Hard Rock Hotel & Casino in Las Vegas launched a Sunday pool party this summer called…
Marketing with online polls, an untapped market and more
E-MARKETING How can an online poll best be used as a marketing tool? “An online poll is an…
UPS – Casual online game attracts international players
Situation: After years of development, UPS introduced an international shipping method on October 2 that eliminates the need…
Ways to reach doctors
For years, pharmaceutical and healthcare reps have flooded physicians’ offices with product samples, information sheets and branded office…
Can search engines reform the DM industry?
Let’s face it, we direct marketers have a heck of a reputation issue to deal with. Sorry to…
How to be truly remarkable during the holiday season
For years, pharmaceutical and healthcare reps have flooded physicians’ offices with product samples, information sheets and branded office…
In DRTV, does long or short form rule?
Jeff MeltzerFounder, Meltzer Media ProductionsMore than 20 prolific years in DRTV as director, producer and editor Long form…
