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Atkins – Coupon helps build database
Approach: Diet bar and shake maker Atkins wanted to build its prospect and client e-mail opt-in database for…
Hard Rock Hotel & Casino – Pool party goes digital
Approach: The Hard Rock Hotel & Casino in Las Vegas launched a Sunday pool party this summer called…
Marketing with online polls, an untapped market and more
E-MARKETING How can an online poll best be used as a marketing tool? “An online poll is an…
UPS – Casual online game attracts international players
Situation: After years of development, UPS introduced an international shipping method on October 2 that eliminates the need…
Ways to reach doctors
For years, pharmaceutical and healthcare reps have flooded physicians’ offices with product samples, information sheets and branded office…
How to be truly remarkable during the holiday season
For years, pharmaceutical and healthcare reps have flooded physicians’ offices with product samples, information sheets and branded office…
In DRTV, does long or short form rule?
Jeff MeltzerFounder, Meltzer Media ProductionsMore than 20 prolific years in DRTV as director, producer and editor Long form…
DMNews chats with TPN’s Bobbi Merkle
Q: What market factors led TPN to create a convergence unit? A: We’ve heard people talking about taking…
Affiliate marketing comes into its own
Ticketmaster will launch its entry into affiliate marketing on December 1. The program has a resource center where…
Retailers will embrace Web 2.0 this holiday season
There has been a lot of talk in the past two years in the e-commerce world about Web…
