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Social media’s impact on search marketing is growing as leading search engines incorporate these popular networks into results.…

Marketers have long favored paid search because of its immediacy and measurability, but that preference has begun to…

While the international digital campaign experience can be positive, it can also be difficult to navigate if you’re…

When Teradata, a data warehousing and analytics company, acquired marketing automation provider Aprimo, the line between data and…