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Toronto’s Mindblossom Acquired by Aegis
The marketing communications group Aegis Group plc. announced yesterday that it was in contract talks to acquire Mindblossom,…
Customized segments optimal
Couch potato, slacker, money maker, tease – if those Web site visitors only knew what you called them.…
Dreaming of a green Christmas?
While Ty Pennington, TV handyman extraordinaire and Sears’ spokeshunk, toyed with his toolbelt in Times Square last week…
Viral video stars
Imagine learning to make a perfectly frosted, pink Barbie doll cake for your daughter’s birthday party, thanks to…
Low agency fee rates = high campaign failure rates
Every Search Engine Marketing agency wants your business, which is natural in a competitive environment. The problem is…
Getting to “Yes! Yes!”: Double opt-in as a power practice
As e-mail marketing matures, and quality triumphs over quantity, it is time to refocus on the permission and…
Beware the weary consumer
As we gear up for Black Friday and Cyber Monday, the pundits are out in full force. Some…
Dimensional mailer generates 20% response rate
Situation: Having a good relationship with building owners and property managers is a must for Captivate Network, which…
Video and e-mail work hand in hand to engage
Marketers are embracing the potential of online video in new ways, including marrying it with e-mail. The Intercontinental…
Biggest challenges in DM
Q: What’s the biggest change you’ve seen in the direct marketing industry over the past few years? A:…