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Include growing number of mobile-only homes in your plans
eMarketer DAILY recently reported on new research that shows that an increasing number of Americans – 11 percent…
The smile of success
Last year, Operation Smile had plenty of reasons to grin. The nonprofit, which provides free surgery to children…
Talent dilemmas in watered-down DM
Branding, positioning, direct marketing and even merchandising are so integrated in today’s business strategy that they have watered…
Dave to ad agencies: Do your homework or get out of my office
A new study by the Intelligent Business Group, a UK-based marketing think tank, provides a devastating critique of…
How to avoid metrics mania
Web analytics solutions offer users endless ways to segment data, dive into metrics and key performance indicators, and…
Virgin Mobile USA adds JumpTap’s local search
Wireless youth network Virgin Mobile USA is extending its mobile search functionality by integrating a WAP-based local search…
Which tactic is most recession-proof?
While experts are still debating if the US economy is officially in a downturn, many Americans — marketers…
Creative solutions from Lily of France, AltaOne Federal Credit Union and TimberTech
Lily of France Campaign helps double online sales Situation Women’s undergarment brand Lily of France wanted to reach…
Spotlight Conversation: Reaching the inattentive
Q: You were recently named 2008 Direct Marketer of the Year by the New England Direct Marketing Association.…
The game changers
At the same time that marketing spend has begun to tilt away from traditional advertising and toward direct,…