eBooks

Is your mobile marketing on the fast track to success? Learn how to navigate the shifting landscape of…

Is 2015 the year of programmatic marketing? Marketers are increasingly relying on this type of digital marketing—and while…

If you’re savvy about how you approach social, then your brand could become the popular one. Use cutting-edge…

Read about how such companies as Citi, Dell, and Kimberly-Clark are out-innovating the competition by putting powerful technologies…

Customer data is a blessing and a curse. This eBook tackles just that: how marketers can maintain healthy…

Direct mail is more like a crocodile than a dinosaur: it’s adaptive and has staying power. In fact,…

Five steps marketers can take to shake loose from old thinking about segments and adopt new thinking of…

Understanding the role of the phone call in the customer journey and its value as a touchpoint is…

It’s time to get the most from your marketing automation. With the right technology to support it, a…

What will influence marketing in 2015? 25 pundits predict the next big thing on the marketing horizon.