eBooks

Modern marketing programs produce more data analytics than ever before, allowing marketers to make highly-informed strategic decisions. But…

From platforms that deliver location-based content, to predictors of what customers will buy…. Technology is primed to deliver…

There’s certainly no shortage of data these days, but how much of it is clean and actionable? 51%…

Customers are skipping from channel to channel like never before, and they expect a seamless omnichannel experience every…

Customers today expect a two-way conversation with brands, extending across multiple channels. The only way to keep the…

The common CEO dilemma: Choosing between investing in a big unified marketing suite versus composing a marketing stack…

The potential to track identities across channels and carry out a 360 degree, in-depth view of your consumer…

In 2016, the estimated cost of bad data to U.S. companies was $3.1 trillion, according to IBM. There…

More channels. More data. More content. More demands. Top performers have adapted to these rising challenges by leveraging…

AI liberates marketers from the manual, time-consuming tasks demanded by digital marketing campaigns, such as wading through mass…