eBooks

A successful retail omnichannel program shouldn’t focus on the channel nor where the purchase is ultimately accomplished –…

Digging through all the analytics is hard work, but the intelligence gathered is a rich resource. Brands have…

Leveraging data to develop, nourish, and reach consumers increases your ability to turn them into valued customers. How…

There’s no question that having the right marketing digital strategy is critical to winning over customers.  But many…

It’s no secret why marketers are drawn to the data-driven marketing approach: Programmatic is purported to offer a…

There’s no doubt that the push to omnichannel is driving change across the marketing landscape, and not just…

Direct mail is a tightly controlled message, delivered right into the hands of a target market. It isn’t…

Data analytics and insights are helping to create the frictionless shopping model Consumers today have multiple paths to…

There’s good reason account-based marketing is top of mind for many marketers: 84% percent of B2B marketers say…

Unable to keep up with the pace of customer adoption of new technologies and rising expectations, many businesses…