eBooks

How do you ensure that the marketing cloud you’re considering is the right solution for your business? A…

The Direct Marketing News Marketing Hall of Femme is about celebrating the achievements of exceptional women marketing leaders. It’s also…

While marketers understand implementing mobile into their brands’ overall campaign is imperative, the nuts and bolts of how…

Segmentation and targeting are the powerhouse duo at the heart of today’s data-driven marketing programs for one simple…

Looking for robust strategies to ramp up email effectiveness? For this latest eBook, we examine recent Direct Marketing…

What are the top strategies to effective programmatic marketing? This informative eBook delivers commentary from 11 marketing experts…

Looking to ramp up your lead-gen program? This eBook delivers a comprehensive overview on what it takes to…

Predictive analytics gives marketers a view to the possible. Demographics provide a basic understanding of customers. Behavior data…

Marketers today are in the midst of cataclysmic shift in their business brought on by the increasing influence…

Nirvana for most retail marketers is delivering a true omnichannel customer experience. But doing so is usually a…