eBooks

Marketers may think they have the right segmentation strategy. But do they? Here’s how to ensure that customer…

Nearly 60% of marketers polled say they adopted new marketing technology solutions in the past year, according to…

More than 80% of marketers believe that well-organized, high-quality content is essential to developing a brand, according to…

Marketing across channels can be disjointed instead of cohesive. This free eBook demonstrates how to create connections that…

This compilation of success stories highlights how eight brands are successfully using segmentation and targeting to get closer…

One of the biggest challenges with customer loyalty is the often-conflicting definitions that marketers and customers have regarding…

2016 will be a seminal year for marketers who are adjusting everything from budgets and processes to staffing…

Customer lifetime value (CLV) should be a simple calculation. But often it’s not so easy. The challenge for…

This compilation of recent Direct Marketing News content addresses the increasing viability of content marketing, what marketers should avoid and…

There was a time when having a solid digital strategy meant batch-and-blast emails and a barebones website. Today…