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Ways to reach doctors
For years, pharmaceutical and healthcare reps have flooded physicians’ offices with product samples, information sheets and branded office…
B-to-B marketers start socializing
Just three weeks after top technology distributor Ingram Micro launched a social networking platform for its top resellers this…
Can search engines reform the DM industry?
Let’s face it, we direct marketers have a heck of a reputation issue to deal with. Sorry to…
How to be truly remarkable during the holiday season
For years, pharmaceutical and healthcare reps have flooded physicians’ offices with product samples, information sheets and branded office…
In DRTV, does long or short form rule?
Jeff MeltzerFounder, Meltzer Media ProductionsMore than 20 prolific years in DRTV as director, producer and editor Long form…
DMNews chats with TPN’s Bobbi Merkle
Q: What market factors led TPN to create a convergence unit? A: We’ve heard people talking about taking…
Affiliate marketing comes into its own
Ticketmaster will launch its entry into affiliate marketing on December 1. The program has a resource center where…
Retailers will embrace Web 2.0 this holiday season
There has been a lot of talk in the past two years in the e-commerce world about Web…
NAILED IT: DMNews spends a few minutes with Tony Soric, director of online marketing, SignatureDays.com
DMNews spends a few minutes with Tony Soric, director of online marketing, SignatureDays.com Q: Can you tell us…
HubSpot enters search field with user-friendly system
Designed to help small and midsize businesses “get found online,” HubSpot officially launched its user-friendly Internet marketing system…
