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Facebook’s privacy issue
As this column went to press, speculation was mounting that Facebook was mulling tweaks to its controversial Beacon…
MailChimp debuts testing feature
MailChimp has debuted Email Optimizer, an A/B split testing feature that lets subscribers test two e-mail subject lines…
Will CAN-SPAM be revisited?
I recently moderated a panel discussion at the September Online Media, Marketing and Advertisement (OMMA) conference that took…
Cool tools and other Search stocking stuffers
Over the past few weeks, I’ve had the opportunity to speak to a number of search newbies that…
Helzberg Diamonds launches retail site
Helzberg Diamonds, which has more than 270 stores nationwide, announced today that it has launched a new Web…
Toronto’s Mindblossom Acquired by Aegis
The marketing communications group Aegis Group plc. announced yesterday that it was in contract talks to acquire Mindblossom,…
The search nightmare before Christmas
Here’s a true story — the names have been changed to protect the guilty. A major retailer hires…
Customized segments optimal
Couch potato, slacker, money maker, tease – if those Web site visitors only knew what you called them.…
Dreaming of a green Christmas?
While Ty Pennington, TV handyman extraordinaire and Sears’ spokeshunk, toyed with his toolbelt in Times Square last week…
Viral video stars
Imagine learning to make a perfectly frosted, pink Barbie doll cake for your daughter’s birthday party, thanks to…