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A useful testing ground
When it first aired in November 1986, QVC was already a latecomer to the home-shopping trend. Five shopping…
DMNews seeks experts for next Essential Guide
DMNews is seeking submissions for its upcoming 2008 Essential Guide to Lists, Database Marketing and Data Services, which…
Industry needs to communicate impact of direct mail
A big frustration for direct marketers is the stark contradiction in consumers’ attitudes toward the medium. Many denigrate…
Nailed It
DMNews spends a few minutes with Matt Gilhooley, director of online operations at Yari Film Group Q:…
Are digital books following the lead of digital music?
With its release of its Kindle device earlier this month, Amazon took a step towards the digitization of…
Wenner Pet Owners
New Lists Worldata This file contains subscribers to Rolling Stone, Men’s Journal or US Weekly who are owners…
Spotlight
DMNews chats with Greg Zorthian, global circulation director, Financial Times Q: How successful is the Financial Times…
Tom Hull, partner at executive search firm Mangieri/Hull Solutions
What are the relative benefits of job-hunting on your own compared to using a recruiter? …
Tips on tapping into leisure habits
Jay Schwedelson Corporate VP, Worldata If you want to promote a lifestyle-oriented event in a particular city or…
Tracking offline conversions, online holiday campaign tips and more
DATABASE How do I create effective dashboards to communicate with my colleagues? Elissa Fink, VP marketing at Tableau…