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Low agency fee rates = high campaign failure rates
Every Search Engine Marketing agency wants your business, which is natural in a competitive environment. The problem is…
Getting to “Yes! Yes!”: Double opt-in as a power practice
As e-mail marketing matures, and quality triumphs over quantity, it is time to refocus on the permission and…
Beware the weary consumer
As we gear up for Black Friday and Cyber Monday, the pundits are out in full force. Some…
Dimensional mailer generates 20% response rate
Situation: Having a good relationship with building owners and property managers is a must for Captivate Network, which…
Video and e-mail work hand in hand to engage
Marketers are embracing the potential of online video in new ways, including marrying it with e-mail. The Intercontinental…
Biggest challenges in DM
Q: What’s the biggest change you’ve seen in the direct marketing industry over the past few years? A:…
A CRM value system: Five metrics of success
About to embark on a major CRM project with a client, the president of the company turned to…
Aim at moving targets
It is well known that American movers are a promising marketing segment. When taking on a new address,…
Soft drink packaging designed by artists grabs attention
Situation: Mountain Dew, the lime-green soft drink, decided to use packaging to support the arts with the Green…
SEM agency vs. in-house team: let’s get the facts straight, folks
DM News contributing editor Sara Holoubek wrote an article last week titled “The Buy vs. Build Argument in…