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B-to-b marketers must adapt
In a world where prospects know more about what they’re buying than most sellers do, b-to-b marketers need…
‘Real-time Segmentation’ maximizes returns on marketing dollars
Consumer-facing companies invest millions to get consumers to call them, but a lot of this money is…
ChoicePoint releases Strattem Streamline
ChoicePoint Precision Marketing LLC has released Strattem Streamline — a new CRM/database tool. Strattem Streamline, designed…
EXPERT ADVICE: How can I attract the best marketing talent for my agency?
You need to focus on attracting the best talent in the same manner that you would for a…
Marketing with online polls, an untapped market and more
E-MARKETING How can an online poll best be used as a marketing tool? “An online poll is an…
UPS – Casual online game attracts international players
Situation: After years of development, UPS introduced an international shipping method on October 2 that eliminates the need…
Atkins – Coupon helps build database
Approach: Diet bar and shake maker Atkins wanted to build its prospect and client e-mail opt-in database for…
Hard Rock Hotel & Casino – Pool party goes digital
Approach: The Hard Rock Hotel & Casino in Las Vegas launched a Sunday pool party this summer called…
Ways to reach doctors
For years, pharmaceutical and healthcare reps have flooded physicians’ offices with product samples, information sheets and branded office…
B-to-B marketers start socializing
Just three weeks after top technology distributor Ingram Micro launched a social networking platform for its top resellers this…