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Will CAN-SPAM be revisited?
I recently moderated a panel discussion at the September Online Media, Marketing and Advertisement (OMMA) conference that took…
Helzberg Diamonds launches retail site
Helzberg Diamonds, which has more than 270 stores nationwide, announced today that it has launched a new Web…
Cool tools and other Search stocking stuffers
Over the past few weeks, I’ve had the opportunity to speak to a number of search newbies that…
The search nightmare before Christmas
Here’s a true story — the names have been changed to protect the guilty. A major retailer hires…
Toronto’s Mindblossom Acquired by Aegis
The marketing communications group Aegis Group plc. announced yesterday that it was in contract talks to acquire Mindblossom,…
Customized segments optimal
Couch potato, slacker, money maker, tease – if those Web site visitors only knew what you called them.…
Dreaming of a green Christmas?
While Ty Pennington, TV handyman extraordinaire and Sears’ spokeshunk, toyed with his toolbelt in Times Square last week…
Viral video stars
Imagine learning to make a perfectly frosted, pink Barbie doll cake for your daughter’s birthday party, thanks to…
Low agency fee rates = high campaign failure rates
Every Search Engine Marketing agency wants your business, which is natural in a competitive environment. The problem is…
Getting to “Yes! Yes!”: Double opt-in as a power practice
As e-mail marketing matures, and quality triumphs over quantity, it is time to refocus on the permission and…