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Beware the weary consumer
As we gear up for Black Friday and Cyber Monday, the pundits are out in full force. Some…
Dimensional mailer generates 20% response rate
Situation: Having a good relationship with building owners and property managers is a must for Captivate Network, which…
Video and e-mail work hand in hand to engage
Marketers are embracing the potential of online video in new ways, including marrying it with e-mail. The Intercontinental…
Biggest challenges in DM
Q: What’s the biggest change you’ve seen in the direct marketing industry over the past few years? A:…
A CRM value system: Five metrics of success
About to embark on a major CRM project with a client, the president of the company turned to…
Aim at moving targets
It is well known that American movers are a promising marketing segment. When taking on a new address,…
Soft drink packaging designed by artists grabs attention
Situation: Mountain Dew, the lime-green soft drink, decided to use packaging to support the arts with the Green…
SEM agency vs. in-house team: let’s get the facts straight, folks
DM News contributing editor Sara Holoubek wrote an article last week titled “The Buy vs. Build Argument in…
Spotlight conversation with Christopher N. Long, CMO, Litle & Co.
Q: The debate over who’s responsible for the security of credit card data is heating up since the…
Keys to attracting magazine readers
There are many direct marketing strategies and tactics that can be used to help magazines increase circulation. Four…