Browsing Category
Data
10110 posts
Convergence of e-mail and direct mail marketing
When interactive marketing was in its infancy, many experienced, knowledgeable and intimidated direct marketers stood back and let…
Creative campaigns from HoneyBaked Ham Co., Grainger and PETCO
HoneyBaked Ham Company Premium mailer delivers 7% response rate Situation HoneyBaked Ham does 65% of its sales around…
What clients really seek during performance contract talks
I can’t begin to tell you how many prospective clients have asked me if I was willing to…
Include growing number of mobile-only homes in your plans
eMarketer DAILY recently reported on new research that shows that an increasing number of Americans – 11 percent…
The smile of success
Last year, Operation Smile had plenty of reasons to grin. The nonprofit, which provides free surgery to children…
Talent dilemmas in watered-down DM
Branding, positioning, direct marketing and even merchandising are so integrated in today’s business strategy that they have watered…
Dave to ad agencies: Do your homework or get out of my office
A new study by the Intelligent Business Group, a UK-based marketing think tank, provides a devastating critique of…
How to avoid metrics mania
Web analytics solutions offer users endless ways to segment data, dive into metrics and key performance indicators, and…
Virgin Mobile USA adds JumpTap’s local search
Wireless youth network Virgin Mobile USA is extending its mobile search functionality by integrating a WAP-based local search…
Which tactic is most recession-proof?
While experts are still debating if the US economy is officially in a downturn, many Americans — marketers…