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Which tactic is most recession-proof?
While experts are still debating if the US economy is officially in a downturn, many Americans — marketers…
Creative solutions from Lily of France, AltaOne Federal Credit Union and TimberTech
Lily of France Campaign helps double online sales Situation Women’s undergarment brand Lily of France wanted to reach…
Spotlight Conversation: Reaching the inattentive
Q: You were recently named 2008 Direct Marketer of the Year by the New England Direct Marketing Association.…
Spotlight conversation: To affinity and beyond
Q: What is your strategy since you took your position at North American Media Group (NAMG) last month?…
The game changers
At the same time that marketing spend has begun to tilt away from traditional advertising and toward direct,…
Consumer constraints
Even with tough regulations, pharmaceutical marketing is boasting bigger gains than ever. Ellen Keohane finds out this sector’s…
Creative solutions from Lexus, USG Corp. and Teleflora
Lexus Multitouch effort targets sports car enthusiasts Situation Luxury car manufacturer Lexus wanted to create buzz for the…
Build loyalty through liquor marketing
With online marketing for alcoholic beverages growing, spirits marketers are looking to reach 20- and 30-somethings who are…
The persuasive power of influencers
Identifying influencers — people who are passionate about your brand — is a key element of word-of-mouth marketing.…
New parent marketing power
Not only does the birth of a baby trigger a flurry of new purchases of everything from disposable…
