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The e-mail deliverability blame game: Marketers need to look in the mirror
The industry research, surveys and data all point to e-mail deliverability as one of the top concerns for…
The elements of relevance
Could you have imagined this 10 years ago? Today 97 percent of all marketers use e-mail to communicate…
China’s new bragging rights
Since my childhood in rural Wisconsin, when I once convinced my younger brother to try to dig to…
Industry click fraud rate down for Q1
Click fraud prevention solutions provider Click Forensics has released industry pay-per-click fraud figures for the first quarter of…
The value of acquiring paid circulation through partnerships
Partnership marketing is extremely valuable, and is fast becoming a trusted part of the circulator’s mix. The Audit…
Going Web 2.0: actionable advice for marketers
Call it “social networking” or “social search” or “Web 2.0.” Whatever you call it, the bottom line is…
Demand for search marketing pros extends beyond search
Paid search experts manage microtargeted, highly dynamic campaigns and understand the art and science of optimizing performance media.…
PI on Google’s case
Google is being sued by David Almeida, a private investigator who is using Google AdSense to promote his…
A new human touch for search helps guide users
In order to help users filter through the clutter of the Internet, several new search engines have paired…
Build your list with co-registration
Collecting customer opt-ins while they register on other Web sites has become a common way to build e-mail…