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Will lower direct mail volume save trees?
With an increase in consumers’ awareness of eco-friendly business practices, the pressure is on for marketers to decrease…
Transactional e-mail, working with social networks and advanced CRM
E-MAIL How can transactional e-mail be an effective marketing tool? “Transactional messages almost always have significantly higher response…
Creative solutions from America’s Second Harvest, SAP/Netsirk Technologies and Ford
America‘s Second Harvest E-mail effort addresses hunger Situation America’s Second Harvest, a charity combating hunger, was in the…
DMNews talks with Steve Jacobs, president of AdPack USA
Steve Jacobs, president of AdPack USA, worked with the producers of Legally Blonde: The Musical to help boost…
Premium customer service at the price of low retention a poor investment
When a company begins an announcement with the words, “To further enhance a great customer experience…” what frequently…
Behavioral data is most preferable
This year’s elections have made fools out of pollsters and pundits alike. Public opinion surveys about the candidates…
Custom publishing packs a marketing punch
When AT&T and Cingular merged in late 2004, the biggest problem the two wireless telecom giants faced was…
National vs. local search marketing
There is a lot being written about the growing use of search marketing for businesses to meet their…
Spotlight conversation: Rules of digital engagement
Engauge Digital’s Hilimire talks about the evolving digital agency By Mary Elizabeth Hurn Q: You were the founder…
Yahoo releases first quarter results
Yahoo reported first quarter financial results Tuesday, reporting revenues of $1.9 billion, a 9% year-over-year increase. “[These results]…