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Many channels play in DM’s tent
Over the past couple of years, there has been a lot of talk about the coming collapse of…
A good plan keys e-mail success
It never ceases to amaze me how quickly marketers want to put together an e-mail message, cram it…
Should e-mail always be kept in-house?
Should e-mail always be kept in-house? Deciding how and where to house technology for an e-mail deployment engine…
Integrating e-mail and CRM, the new face of digital ads and learning your customers’ buying process
E-MAIL What should small businesses consider when integrating e-mail marketing with CRM? “If you already have a CRM…
Print & production potential
Office supply superstores are fast becoming big players in the printing business. Chantal Todé reports on this trend. …
Creative solutions from American Airlines, BlueCross BlueShield of SC, and Kodak
American Airlines Direct mail mirrors interactivity of widget Situation Last summer, American Airlines launched the DealFinder desktop widget…
Spotlight conversation: Taking TV Guide beyond TV
Q: You played a critical role in transforming TV Guide from listings to a full-on magazine. Can you…
How can I best leverage social media to stand out to prospective employers?
The ability to navigate new forms of media, branding and technology is critical to success, whatever side of…
Retailers hoping to rebound with tax rebate campaigns
Now that Tax Day is behind us, retailers are waiting to see if the government’s stimulus checks will…
DMNews talks with Kenneth Nippes, director of integrated media, BrandBuzz
BrandBuzz director of integrated media Kenneth Nippes worked with Town Sports International to push a new online trial…